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The theory that makes future happen

When serious we are about changing the world. Even small contributions count. Convincing others in one's own projects is a hard and barren activity.

At one point, my only choice has been to prove it personally, founding an association as a tool. Since 2001 EHA has done the possible: an international conference with no precedent, an ongoing project on European identity, a bizarre virtual museum experiment, two published books and this site, - a sort of virtual lectern of an idle professor.



EHA (European Heritage Association), based in Zagreb, is a tiny non-governmental, non-profit organisation, a family foundation in character, member of Europa Nostra, dedicated to professional excellence in heritage sector, by  promoting it (supporting The Best in Heritage conference), by experimenting (Bridges of Europe, Global Love Museum), by publishing (books) and by sharing the experience (, lectures, consultancies).










In brief, its activities include: 

  • doing research within public memory sector

  • publishing books & articles (freely accessible at its web site; some books translated into Croatian, Spanish, Russian, Serbian, Latvian) 

  • experimenting (Global Love Museum, Bridges of Europe, small exhibitions etc.)  

  • sharing the collection of lectures, slides and notes at the blog-site 

  • providing bursaries for students of heritage

  • promoting professional events and other ways of sharing professional experience (lectures, consultancies,, etc.) 

  • maintenance of this web site 

In 2002, EHA founded "The Best in Heritage" conference, - today only helping its best interests. The Global Love Museum is an experiment, currently in conceptual change, but which we persist in proposing for the last 18 years. Perhaps the warring, increasingly divided world will provide us with a strategic partner. "Bridges of Europe" (now only a layout of an ancient project) testifies the spirit of Europe that we wanted to support. We have retained Heritology only to show the early roots of the dominant concept behind it all.  

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