Sounds like an activist plea, but let us be honest: we need simple and humanist messages as the spiritual society we need to build is done this way, - not any other. Using science, our professions and our institutions we, as civil, secular society can probably finally ameliorate human condition as we were striving to do through entire human history. Our memory institutions are full of evidence and knowledge to do so. We must use it for the benefit of all and every member of human society, not for the sake of some invented egalitarian norm but as a secure society of peace, justice and equal chances. Museums were perceived long as being rightfully aside. But who else than the guardians of human experience is more qualified and obliged to share it for the public benefit? And, yes, - this task can be in different ways and to a different extent using different arguments undertaken by any, literally any public memory institution, - in modern times even by those that belong to the civil society and some of the private institutions or actions. Name and ownership do not either qualify them or disqualify them in perceiving the priorities of spiritual humanity.